Unlocking the Psychology Behind Quick Commerce Ads In today’s fast-paced digital world, Quick Commerce Ads (or Q-commerce ads) have completely redefined consumer engagement. Built around the promise of instant delivery and convenience, these ads tap into deep psychological triggers that influence decision-making. Understanding why users click and convert instantly helps brands design smarter campaigns that […]
The Future of In-App Advertising in 2025 In the fast-paced digital landscape, in-app advertising has become a cornerstone of modern marketing. By 2025, quick commerce (Q-commerce) apps are leading this transformation, offering advertisers unmatched opportunities to connect with tech-savvy and time-conscious consumers. These apps, known for delivering essentials within minutes, have also redefined how brands […]
What is Non-Endemic Inventory? In digital marketing, brands are constantly searching for innovative ways to engage audiences. One powerful method is non-endemic inventory, advertising placements that appear outside a brand’s native ecosystem. Unlike other inventory (ads within platforms directly related to the product endemic), Indirect inventory advertising uses spaces like post-order pages or checkout screens […]
Transforming FMCG with Zepto Ads The fast-moving consumer goods (FMCG) sector is evolving at lightning speed, driven by consumer demand for convenience and rapid digital adoption. Among the platforms fueling this transformation, Zepto Ads have emerged as a powerful tool for brands. By combining instant advertising formats with hyperlocal precision, Zepto Advertisement enable household brands […]
Connecting with Mumbai’s Diverse Audience Mumbai, a city teeming with life and diversity, presents a unique challenge for brands aiming to connect with its varied audience. The rise of hyperlocal marketing has provided a solution, allowing businesses to engage with consumers on a more personal level. Zepto has emerged as a leader in this space, […]
Understanding the Impact of INDmoney’s Zepto Ads Campaign INDmoney’s recent Zepto Ads campaign achieved 13.3 million impressions and over 3,400 signups, a remarkable feat in the Banking, Financial Services, and Insurance (BFSI) sector. This campaign stands out as a case study for contextual reach, showing marketers the power of delivering highly relevant content in the […]
In the financial services (FinServ) sector, advertising is often measured by Return on Ad Spend (ROAS). While ROAS shows short-term efficiency, it doesn’t reflect long-term customer value. That’s where Zepto Ads combined with a Customer Lifetime Value (CLV) approach can drive lasting impact and smarter Return on Investment (ROI). The Limitations of ROAS in Financial […]
Hyperlocal, Hyperfast: How Skoda Used Zepto Ads to Capture Intent in Tier-1 Cities In today’s fast-paced digital landscape, brands must act swiftly and precisely to capture consumer intent. Skoda, a prominent automobile manufacturer, achieved this by partnering with Zepto Ads, executing a hyperlocal and hyperfast strategy tailored to tier-1 cities. This collaboration reflects how brands […]
