Karan Sachdeva
0 comments August 10, 2025

13.3M Impressions, 3.4K Signups: What INDmoney’s Campaign Teaches BFSI Marketers About Contextual Reach

Understanding the Impact of INDmoney’s Zepto Ads Campaign INDmoney’s recent Zepto Ads campaign achieved 13.3 million impressions and over 3,400 signups, a remarkable feat in the Banking, Financial Services, and Insurance (BFSI) sector. This campaign stands out as a case study for contextual reach, showing marketers the power of delivering highly relevant content in the […]

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Zepto Bajaj
Karan Sachdeva
0 comments August 4, 2025

ROI, Not Just ROAS: Measuring Long-Term CLV from FinServ Lead-Gen Campaigns on Zepto

In the financial services (FinServ) sector, advertising is often measured by Return on Ad Spend (ROAS). While ROAS shows short-term efficiency, it doesn’t reflect long-term customer value. That’s where Zepto Ads combined with a Customer Lifetime Value (CLV) approach can drive lasting impact and smarter Return on Investment (ROI). The Limitations of ROAS in Financial […]

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