The Future of In-App Advertising in 2025 In the fast-paced digital landscape, in-app advertising has become a cornerstone of modern marketing. By 2025, quick commerce (Q-commerce) apps are leading this transformation, offering advertisers unmatched opportunities to connect with tech-savvy and time-conscious consumers. These apps, known for delivering essentials within minutes, have also redefined how brands […]
What is Non-Endemic Inventory? In digital marketing, brands are constantly searching for innovative ways to engage audiences. One powerful method is non-endemic inventory, advertising placements that appear outside a brand’s native ecosystem. Unlike other inventory (ads within platforms directly related to the product endemic), Indirect inventory advertising uses spaces like post-order pages or checkout screens […]
The Digital Gold Revolution with Paytm Ads The jewellery industry is entering a new era, one where digital convenience meets timeless sparkle. Paytm Ads have become a catalyst for this transformation, enabling jewellers to modernize operations, engage customers, and expand market reach. By combining digital gold investments with secure payments and targeted advertising, Paytm advertising […]
In the competitive world of higher education, reaching qualified students at scale is both a challenge and an opportunity. Manipal University embraced this challenge by strategically using Paytm Ads to double its application numbers, especially from Tier-1 and Tier-2 cities. This success story highlights how targeted digital marketing can deliver measurable outcomes. Understanding the Audience: […]
