Hyperlocal, Hyperfast: How Skoda Used Zepto Ads to Capture Intent in Tier-1 Cities

In today’s fast-paced digital landscape, brands must act swiftly and precisely to capture consumer intent. Skoda, a prominent automobile manufacturer, achieved this by partnering with Zepto Ads, executing a hyperlocal and hyperfast strategy tailored to tier-1 cities. This collaboration reflects how brands can leverage Zepto Ads to deliver high-impact results in dense urban markets.

What Makes Zepto Ads a Game-Changer?

Zepto specializes in hyperlocal digital marketing, targeting users down to the neighborhood level with real-time agility. With over 50 million monthly users, 150+ cities in reach, and an average order value of ₹665, Zepto Ads offers unmatched access to urban, high-intent shoppers. This makes it a powerful tool for brands like Skoda that want to activate precise and timely campaigns.

Real-Time Targeting with Precision

Using Zepto Ads, Skoda could segment audiences using time-based, location-specific, and cohort-driven insights. This precision ensured their message reached consumers exactly when and where it mattered a critical advantage in tier-1 cities where user behavior changes rapidly.

Campaign Objective: Drive Test Bookings at Scale

Skoda’s goal was to increase test drive leads for its bold and dynamic Kushaq model. The campaign, launched on February 8, used a Zepto-branded landing page designed to reflect the Kylaq’s sleek aesthetics and simplify the booking journey.

Key Metrics from Skoda’s Zepto Ads Campaign

Why Tier-1 Cities Were Targeted

Tier-1 cities like Mumbai, Delhi, and Bangalore are hotbeds of consumer activity but come with high competition and diverse demographics. Zepto Ads helped Skoda meet these challenges by delivering ads tailored to micro-markets within these cities

Audience Persona

– Tech-savvy young professionals
– First-job individuals in the top 10% income bracket
– Users with intent to purchase within the next 30 days

Zepto Ads empowered Skoda to serve personalized creatives to these cohorts, improving engagement and conversion potential.

Data-Driven Campaign Optimization

Skoda utilized the analytics capabilities of Zepto Ads to track performance metrics in real-time. This allowed for instant tweaks in ad placement, copy, and audience segments. Zepto’s ability to retarget based on interaction further strengthened user recall and intent fulfillment.

Strategic Ad Formats Used

– Interactive gesture-based banners
– Shake-enabled dynamic visuals
– Seamless post-order page integrations

Such formats maximized user interaction while maintaining the premium feel of Skoda’s brand.

Zepto Ads: Elevating the Brand Journey

What set this campaign apart was its ability to convert curiosity into action. Skoda didn’t just focus on impressions — they focused on impact. Zepto enabled an integrated journey from discovery to test drive booking, all within minutes of user interaction.

Consumer Touchpoints

– BOTD (Banner of the Day) Homepage Placements
– Geo-targeted landing pages
– Post-purchase checkout screens
– Custom cohort remarketing

Each of these touchpoints was powered by Zepto Ads, driving high engagement with minimal drop-offs.

The Impact of Hyperlocal and Hyperfast Marketing

The collaboration between Skoda and Zepto Ads showcases the immense potential of localized campaigns executed with speed. It’s not just about being seen — it’s about being seen by the right person, in the right place, at the right time.

Benefits Realized by Skoda

– Faster lead conversion cycles
– Increased test drive footfall
– Stronger ROI on digital ad spends
– Improved brand relevance among urban buyers

Final Thoughts

Skoda’s campaign proves that hyperlocal advertising is no longer optional it’s essential. With Zepto Ads, they harnessed the power of real-time data and targeted engagement to meet modern consumer expectations.

As more brands look to crack the tier-1 city code, the Skoda case study is a masterclass in using Zepto for high-intent lead capture. Precision, speed, and personalization this is the future of urban digital marketing.