Connecting with Mumbai’s Diverse Audience Mumbai, a city teeming with life and diversity, presents a unique challenge for brands aiming to connect with its varied audience. The rise of hyperlocal marketing has provided a solution, allowing businesses to engage with consumers on a more personal level. Zepto has emerged as a leader in this space, […]
Understanding the Impact of INDmoney’s Zepto Ads Campaign INDmoney’s recent Zepto Ads campaign achieved 13.3 million impressions and over 3,400 signups, a remarkable feat in the Banking, Financial Services, and Insurance (BFSI) sector. This campaign stands out as a case study for contextual reach, showing marketers the power of delivering highly relevant content in the […]
In the financial services (FinServ) sector, advertising is often measured by Return on Ad Spend (ROAS). While ROAS shows short-term efficiency, it doesn’t reflect long-term customer value. That’s where Zepto Ads combined with a Customer Lifetime Value (CLV) approach can drive lasting impact and smarter Return on Investment (ROI). The Limitations of ROAS in Financial […]
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