Unlock Hyperlocal Impact with Blinkit
Connect with 45M+ transacting users across 150+ cities—every swipe, scroll, and shake is an opportunity.
Blinkit: Powering Hyperlocal Ads with High Purchase Intent
Why Advertise on Blinkit?
Blinkit isn’t just a grocery app it’s a daily habit for millions of urban Indians. With hyper-targeting capabilities and high purchase intent, it enables brands to engage users at every key moment—from browsing to checkout. NextCrest Media, Blinkit's exclusive advertising partner, helps you launch immersive, high-performing campaigns that convert.
Benefits of Advertising on Zepto
- Hyperlocal Targeting: Reach users by geography, time, and buyer behavior.
- Real-Time Engagement: Engage audiences at checkout, post-order, and during browsing.
- Dynamic Ad Formats: Choose from videos, banners, games, samples, and more.
- Behavior-Based Cohorts: Target by spending habits, cart items, and transaction history.
- Actionable Analytics: Track CTRs, engagement, and conversions in real-time.
Quarterly Orders
141M+
Monthly Active Users
50M+
Cities across India
150+
Weekly Retention Rate
50%
Ad Formats That Deliver Real Results!
Track Order Banner
Track Order Banners are high-impact visual placements that appear right after checkout—on the order tracking page where user attention is at its peak. These banners are designed to maximize visibility and drive instant recall, making them ideal for product launches, new offers, or remarketing.
- Ideal for New Launches & Category Awareness
- Engages Users During Their Wait-Time
- Save-to-Cart Option Boosts Future Purchases
- Real-Time CTR & Performance Tracking
- Prime Visibility Right After Checkout
Track Order Video
Track Order Video ads are immersive media placements that appear right on the order tracking page—transforming wait-time into watch-time. These videos expand to full screen with audio, giving your brand a cinematic canvas right before delivery. Ideal for product storytelling, launches, and offer-driven campaigns, this format grabs attention when users are most engaged and likely to act.
- Auto-Play with Audio Support for Maximum Impact
- Strategic Placement on Order Tracking Page
- Targets Users Based on Cart & Purchase Behavior
- Drives High Engagement & Brand Recall
Gesture-Based Animation (Shake Ad)
The Shake Ad is a playful, interactive format that turns user gestures into brand engagement. When users shake their phone during key app moments, your creative comes alive with motion-triggered animations—boosting attention, curiosity, and recall. Perfect for gamified experiences, contests, festive messaging, or product reveals—this format grabs both the eyes and the thumb.
- Triggers Motion-Based Interaction for Higher Engagement
- Dynamic Animations Enhance Brand Recall
- Ideal for Contests, Coupons & Launch Teasers
- Breaks Scroll Fatigue with a Surprise Element
Buildable Innovation Assets
Blinkit’s Buildable Innovation Assets unlock next-level creativity through custom, interactive ad experiences. From in-app games and giveaways to branded music and theme takeovers—this format is all about driving deeper engagement and brand memorability. Perfect for festivals, product drops, or viral campaigns—these experiences spark attention and interaction in moments that matter.
- Drive Engagement with Surveys, Games & Giveaways
- Create Custom Screens with Theme Changes & Music
- Perfect for Contests, Festive Takeovers & Gimmick-Led Branding
- Boost Session Time and Brand Recall
Sampling with Orders
Sampling with Orders offers brands a powerful way to get products into the hands of real users at the perfect moment. By placing a trial-size sample directly inside a Blinkit delivery, your brand earns physical visibility and creates memorable product experiences. Combined with smart digital messaging, it’s ideal for launches, awareness, and driving first-time trials.
- Physical Product + In-App Reminder = Tangible Recall
- Targets Post-Purchase Mindset When Users Are Most Receptive
- Great for FMCG, Personal Care, and Trial-Driven Categories
- Boosts Familiarity, Word of Mouth & Consideration
Brand-led Merchandising & On-Screen Engagement
Turn the Blinkit app into your brand’s digital shelf. With branded theme takeovers, screen redesigns, and moment-led messaging, your brand becomes part of the user’s environment from order placement to delivery. It’s bold, immersive, and unforgettable. Ideal for festive campaigns, product drops, or brand storytelling moments that deserve the spotlight.
- Thematic Takeovers & Custom In-App Visuals
- Perfect for Festive Moments, Launches & Brand Days
- Brings Brand Personality to Blinkit’s UX
- Boosts Visual Recall Across Checkout & Cart Screens
Get to Know Your Audience
The Fast-Paced Urbanites
Gender Ratio
Age Split
Average user ages are well-distributed among these segments.
30 Yrs
Avg Age of Users
50%
Have 4+ in Household
Confused? We can help you plan the perfect campaign!
40+
Trusted ClientsNextCrest X Blinkit: Elevate Your Brand, Instantly!
NextCrest Media, Blinkit’s exclusive advertising partner, powers high-impact campaigns with sharp targeting, immersive formats, and ROI-led execution—turning everyday user journeys into powerful brand moments.
Exclusive Blinkit Partnership
ROI-Focused Strategy
Full-Funnel Support
Custom-Built Campaigns
Simplifying Your Advertising Journey
From ideation to execution, we handle it all.
Case Studies
Case Studies: Successful Zepto Ad Campaigns
Success Stories from Our Clients
FAQ Section
Your Questions, Answered
Blinkit advertising enables brands to connect with high-intent shoppers through immersive, data-driven formats like track-order videos, banners, and in-order sampling. It’s a powerful platform to engage urban consumers at critical moments in their purchase journey from checkout to delivery.
NextCrest Media, Blinkit’s official ad partner, manages the process end-to-end. From selecting formats and targeting cohorts to creative execution and reporting—just share your goals, and we’ll take care of the rest.
As Blinkit’s exclusive partner, we offer early access to high-impact formats, AI-powered targeting, and full-funnel execution—driving measurable results and brand lift that general platforms can’t match.
You can choose from a wide range of interactive formats:
Track Order Video
Track Order Banner
Gesture-Based (Shake) Animation
Sampling in Orders
Games, Surveys & Themed Screens
Custom Buildable Innovation Assets
We provide in-depth analytics covering impressions, CTRs, engagement rates, and more. With Blinkit’s real-time data dashboard, you’ll know exactly how your campaign is performing—moment by moment.