Turn Daily Orders Into Daily Impact With Swiggy
Connect with 55M+ transacting users across 500+ cities right at the moment of purchase, hunger, or habit.
Swiggy: Powering Brand Visibility With Unmatched Daily Reach
Why Advertise On Swiggy?
Swiggy isn’t just India’s leading food delivery app it’s a multi-format, high-intent platform where users engage across food, grocery, dining, and discovery. With 55M+ monthly active users and 2.5B+ orders annually, Swiggy offers brands the rare opportunity to integrate directly into daily decision-making moments—scrolls that convert. NextCrest Media, Swiggy’s trusted ad partner, delivers full-funnel brand experiences with creative, contextual, and performance-backed campaigns.
Benefits Of Advertising On Swiggy
- Multi-Moment Engagement: Reach users during ordering, delivery, dining, and exploration.
- High-Frequency Visibility: Average user opens app 9x per month, across food & grocery journeys.
- Dynamic Ad Inventory: Choose from video, gamification, POS banners, sampling, and more.
- Contextual Placements: From cart screens to restaurant menus to delivery bags.
- Performance-Driven: Real-time analytics for views, CTRs, redemptions, and trials.
Annual Orders
2.5 B+
Monthly Active Users
55M+
Cities across India
500+
Avg. App Opens/User/Month
9x
Ad Formats That Deliver Real Results!
Pre - Order Food Page Journey
Reach users before they even choose a restaurant. This high-visibility ad placement appears on key decision-making screens—right when users begin browsing for what to eat. With large banner formats and premium real estate, it’s the ideal space to build brand recall, seed product interest, or push seasonal offers. From snack cravings to beverage drops, your brand becomes the first thing hungry users see.
- Prime Placement During Menu Discovery & Cravings
- Full-Width Visibility Above Restaurant Listings
- Perfect for FMCG, F&B, and Launch Campaigns
- Integrated Reporting & Performance Insights
Immersive Ads
Swiggy Immersive Ads offer full-screen branded storytelling within the app, transforming passive scrolls into memorable brand interactions. These visually rich placements combine product showcases, dynamic visuals, and deep links to drive discovery and engagement—all within the user’s natural flow. Whether you're launching a new product, running a festive campaign, or looking to capture attention with storytelling—this format delivers impact at scale.
- Full-Screen Storytelling Across Key Discovery Moments
- Visually-Driven with Option for Videos, Slides & CTAs
- Best for Awareness + Action Hybrid Campaigns
- Auto-Expand On Entry for Guaranteed Visibility
Map Integration
Swiggy’s Map Integration ad format lets your brand ride along with every delivery—literally. As users track their order in real time, your brand message is displayed right beneath the live route, capturing uninterrupted attention during high engagement moments. This is your chance to reach users when they’re active, waiting, and most likely to interact.
- High Visibility on Live Order Tracking Screens
- Uninterrupted Attention with 3–5 Min Average Viewing Time
- Perfect for Brand Awareness + Light CTA Moments
- Subtle Yet Impactful Placement Under Real-Time Movement
P0 Priority Banner
Swiggy’s P0 Priority Banner is a high-impact static placement that lives right at the top of premium home surfaces before the user scrolls. With first-fold visibility and daily rotation, your brand gets immediate attention during every app open. Ideal for product launches, flash deals, or festival campaigns, this unit offers guaranteed visibility and click-through at scale.
- Top-Fold Placement On High-Traffic Screens
- Great For Brand Days, Product Drops & Takeovers
- Drives High Click Rates From The First Swipe
- Tracks CTR, Viewability, and Dwell Time
Premium Static Banner
Swiggy’s Premium Static Banners are high-visibility placements nestled across prime real estate within the app like category pages, menu listings, and curated zones. These banners drive consistent exposure while blending seamlessly into the user journey, keeping your brand top-of-mind without interrupting the experience. Ideal for flash deals, new launches, and visibility-driven brand campaigns.
- Consistent Visibility Across Swiggy’s Key Surfaces
- Perfect for Product Highlights, Discounts & Announcements
- Subtle Yet Powerful Brand Recall Driver
- Best for Always-On or Mid-Funnel Campaigns
Video POS
Swiggy’s Video POS units are short-form, autoplay videos that appear on restaurant menu pages and food item detail views—right when users are making order decisions. These videos are native, non-disruptive, and highly engaging, making them ideal for driving product awareness or prompting impulse purchases. Capture attention in motion, right at the moment of hunger.
- Perfect For Food, Beverage, FMCG & Snack Brands
- Delivers Strong Visual Recall Without Interrupting Flow
- Auto-Play Format Embedded Within Menu Browsing Screens
- Can Link To Offers, Products, Or Instant Redemption
High Impact Static POS
Swiggy’s High Impact Static POS banners are placed directly within restaurant menus and item detail pages—where users are actively exploring food choices. These placements are unmissable and strategically positioned to influence real-time decisions. Perfect for brands looking to be front and center when hunger turns into an order.
- Native Placement Within Restaurant Menus & Item Pages
- Delivers Strong Brand Recall Without Disrupting Flow
- Ideal For Product Introductions, Combos, Or Add-Ons
- Targeted Visibility At The Point Of Craving & Choice
App Install Widget
Swiggy’s App Install Widget promotes partner apps directly within high-traffic zones of the user interface, such as the home screen and order tracking pages. These placements are designed to drive quality installs with contextual relevance—when users are already engaged and primed to explore. Ideal for fintech, entertainment, D2C brands, and service-based apps looking to scale installs with intent.
- Visible On Swiggy Home & Post-Order Screens
- Native Layout With Trusted Brand Alignment
- Best For Driving High-Intent App Installs
- Engages Users During Idle Wait Time Or Scrolling
Scratch Card Coupon Code
Swiggy’s Scratch Card Coupons turn engagement into excitement. This gamified format rewards users with offers after they place an order—turning transactions into a chance to win. Perfect for incentivizing repeat purchases, driving conversions, and building loyalty through delightful surprises. Your brand becomes part of a moment they remember—and come back for.
- Post-Order Gamified Format With Guaranteed Visibility
- Incentivizes Repeat Orders Through Surprise Offers
- Customizable With Brand Coupons, Discounts, Vouchers
- Delivers High Engagement & Redemption Rates
Programmatic Advertising
Swiggy’s Programmatic Ads allow your brand to plug into Swiggy’s high-intent user base via programmatic demand platforms—unlocking intelligent, real-time targeting at scale. With native-style placements, brands can tap into browsing behavior, location, and app usage patterns to serve ads that convert. Ideal for brands seeking automated, data-driven advertising with premium visibility across the Swiggy ecosystem.
- Leverage Real-Time Bidding For Smarter Campaign Delivery
- Integrate Seamlessly With DSPs And Ad Exchanges
- Target Audiences Based On Context, Location & App Behavior
- Brand-Safe, High-Visibility Inventory For Maximum Reach
Gamification Journey
Gamification on Swiggy turns brand engagement into interactive fun. These in-app experiences—like spin-the-wheel, street games, and instant-win challenges—invite users to engage with your brand while rewarding them in real-time. It’s a smart way to drive deeper recall and boost campaign participation. Gamified journeys are ideal for reward-led promotions, festive contests, product launches, and high-engagement awareness drives.
- Interactive Brand Play—Users Participate For Rewards Or Discounts
- Perfect For Engagement-Led Campaigns And Festive Offers
- Customised Game Formats Tailored To Brand Objectives
- Boosts Recall, Time Spent, And Positive Brand Affinity
Video Ads On zepto
Bring your brand to life with immersive video placements on Swiggy. Whether it’s a 15-second teaser, a demo reel, or a short story—video formats let you creatively showcase your offering right where users are most engaged. Strategically placed across the app—home screens, post-checkout, and during user journeys—video ads deliver high visibility, storytelling impact, and action-oriented engagement.
- Delivers High Visual Impact With Moving Creatives
- Ideal For Product Demos, Brand Stories & Seasonal Campaigns
- Strategic Placements Across Key App Journeys
- Boosts Recall, View Time & Click-Through Rates
Tipping Page Innovation
Swiggy's Tipping Page Innovation allows your brand to be featured on the tipping screen—one of the final steps before payment. This is a high-attention zone where users pause to review their order and delivery experience, making it an ideal spot to drive brand visibility. With zero disruption to user flow, this native integration brings your message in front of a purchase-ready, appreciative audience.
- Targets Users At A High-Intent Moment—Right Before Payment
- Native & Non-Intrusive Placement On A Trusted Page
- Ideal For Promos, Social Good Campaigns & Service Brands
- Enhances Brand Affinity With Positive Association
Partner App Branding
With Partner App Branding, your brand takes center stage within the Swiggy restaurant partner interface. This unique placement reaches thousands of outlet owners and managers—those who directly influence in-app visibility, promotions, and supplier relationships. Whether you’re targeting B2B adoption, offering tech solutions, or seeking merchant tie-ups, this format ensures your message reaches high-intent, business-savvy stakeholders.
- Hyper-Targeted To Swiggy’s Merchant Ecosystem
- Ideal For B2B Campaigns, Fintechs, POS Providers & More
- Integrated Within Merchant Workflows For Daily Visibility
- Drives Awareness, Leads, Or App Downloads Seamlessly
Social Collaborations
Leverage Swiggy’s brand equity to co-create viral, high-recall campaigns in collaboration with top music artists, content creators, or cultural icons. From witty billboards to social-first content drops, these partnerships turn your product into a trending moment. Perfect for launches, youth-focused brands, and creating buzz beyond just app screens.
- Tap Into Cultural Relevance With Co-Branded Campaigns
- Amplify Through Billboard, Digital, And In-App Synergy
- Ideal For Music, Lifestyle, Entertainment, And F&B Brands
- Creates Shareable, Memorable Brand Moments
Sampling via Restaurants
Distribute physical samples of your brand (be it FMCG, beauty, health, or lifestyle) through restaurant and cloud kitchen orders. Integrated with meals, these surprise inserts create real-time brand trials, right at the dinner table. An unbeatable format for new launches, sensory-based products, or when digital ads aren’t enough.
- Boost Product Trials With Real-World Touchpoints
- Perfect For FMCG, Personal Care, Beverages, And Supplements
- Hyperlocal Distribution, Delivered With Food Orders
- Drive Word-Of-Mouth, Social Buzz, And Repeat Purchases
IM Sampling & Bag Branding
Leverage the power of visibility and physical touch by placing branded inserts, samples, or flyers inside Instant Meal order bags. These orders are typically placed by high-intent, high-frequency consumers—ideal for brands targeting daily household usage or impulse trials. Pair it with branded bag sleeves for added visual real estate and stronger recall.
- Integrated Brand Messaging With Every Delivery
- Perfect For FMCG, Health Foods, and Lifestyle Brands
- Cost-Effective Mass Sampling With Premium Appeal
- Double Impact: Sample Trial + Visual Branding
Get to Know Your Audience
The Fast-Paced Urbanites
Gender Ratio
Age Split
Average user ages are well-distributed among these segments.
30 Yrs
Avg Age of Users
50%
Have 4+ in Household
Confused? We can help you plan the perfect campaign!
40+
Trusted ClientsNextCrest X Swiggy: Elevate Your Brand, Instantly!
NextCrest Media, Swiggy’s exclusive advertising partner, powers high-impact campaigns with sharp targeting, immersive formats, and ROI-led execution—turning everyday user journeys into powerful brand moments.
Exclusive Swiggy Partnership
ROI-Focused Strategy
Full-Funnel Support
Custom-Built Campaigns
Simplifying Your Advertising Journey
From ideation to execution, we handle it all.
Case Studies
Case Studies: Successful Zepto Ad Campaigns
Success Stories from Our Clients
FAQ Section
Your Questions, Answered
Swiggy advertising enables brands to connect with high-intent shoppers through immersive, data-driven formats like track-order videos, banners, and in-order sampling. It’s a powerful platform to engage urban consumers at critical moments in their purchase journey from checkout to delivery.
NextCrest Media,Swiggy’s official ad partner, manages the process end-to-end. From selecting formats and targeting cohorts to creative execution and reporting—just share your goals, and we’ll take care of the rest.
As Swiggy’s exclusive partner, we offer early access to high-impact formats, AI-powered targeting, and full-funnel execution—driving measurable results and brand lift that general platforms can’t match.
You can choose from a wide range of interactive formats:
Track Order Video
Track Order Banner
Gesture-Based (Shake) Animation
Sampling in Orders
Games, Surveys & Themed Screens
Custom Buildable Innovation Assets
We provide in-depth analytics covering impressions, CTRs, engagement rates, and more. With Blinkit’s real-time data dashboard, you’ll know exactly how your campaign is performing—moment by moment.