Unlock the Power of Connected Commerce with Paytm
Reach High-Intent Consumers Across Digital & Physical Touchpoints
Connect with India’s largest transacting audience through Paytm’s commerce-powered ecosystem. Drive visibility, engagement, and performance with precision-targeted, data-driven advertising solutions.
India’s Most Powerful Commerce-Backed Ad Ecosystem
Why Advertise on Paytm?
Paytm offers an unparalleled opportunity to reach consumers across the entire purchase journey – from online payments to offline transactions.
First-Party Data Signals:
- Demographics, transaction trends, spending behavior, financial services usage
- Online + offline shopping activity
- Deep audience cohorts (shoppers, travelers, gamers, financial investors, etc.)
- End-to-End Engagement: Reach users where they pay, browse, buy, and repeat.
Monthly Million Active Users
110 +
Quarterly Billion Transactions
12+
Monthly Million Transacting Users
70+
Merchant Partners Millions
43+
Ad Formats That Drive Results
Native Ads on Paytm
Paytm Native Ads are deeply embedded within high-intent user journeys across the app—appearing in organic discovery zones like the homepage, category tiles, and transactional screens. These placements allow brands to be part of a consumer’s everyday digital experience maximizing visibility while ensuring contextual relevance.
- Appear across user touchpoints: homepage, payment flows, recharge pages & more
- Reach users while they’re actively transacting, searching, and exploring
- Leverage ATF placements for premium brand exposure
- Strong ROI observed across BFSI, Gaming, Retail, Fashion, and Food & Beverage sectors
Display Ads on Paytm
Display Banner Ads on Paytm are designed to grab attention at every scroll. Whether it's at the top of the homepage (ATF), in the middle of discovery (BTF), or right before a transaction (PTS), these banners intercept users when they’re most attentive and likely to act.
- ATF for first-look visibility, BTF for discovery, and PTS for transactional intent
- Access 30 Mn+ unique daily users engaging across categories
- From BFSI & Gaming to Retail & F&B
- Capture users just before they pay, book, or transact
Countdown Timer Ads on Paytm
Countdown Timer Ads create real-time urgency by showcasing ticking timers on exclusive offers, product launches, and limited-time deals. Strategically placed across high-traffic zones on the Paytm app, these ads fuel impulse actions by making users act now boosting both conversions and ROI
- Real-time ticking timers spark immediate interest
- Ideal for flash sales, new drops & seasonal pushes
- Visual urgency drives quicker clicks & checkouts
- Delivers higher engagement and conversions within short durations
Video Ads on Paytm
Video Ads on Paytm deliver high-impact storytelling in an environment where users are already engaged. Whether through FlashPlay during recharge journeys or Play-on-Pay moments post-transactions, these placements ensure 100% viewability while staying non-intrusive.
- Shown during or post meaningful user actions
- Integrated within app flows, ensuring uninterrupted experience
- Available across recharges, payments, wallet usage & more
- Especially effective for Gaming, BFSI, OTT, Retail, and FMCG brands
Gamification Ads on Paytm
Gamification formats like Scratch Cards, Lucky Draws, and Spin-the-Wheel make brand engagement fun, interactive, and memorable. These ad units are integrated across transactional journeys turning every payment or app visit into a rewarding moment.
- Scratch, win, and redeem within a few taps
- From discovery to redemption and checkout
- Drives repeat purchases and increases transaction size
- Proven to drive performance in value-conscious markets
Gift Voucher Ads on Paytm
Gift Voucher Ads offer a performance-driven way to engage high-intent users with redeemable value. Brands can feature digital vouchers directly on the Paytm homepage, in shopping sections, or during transactions making it easy for users to discover, purchase, and redeem offers instantly. Whether it’s to incentivize a purchase, increase footfall in offline stores, or boost basket size, Gift Vouchers turn brand interest into real-world transactions.
- Maximum visibility for voucher-led campaigns
- Promotes larger and more frequent spending
- Encourages instant conversions, both online and in-store
- Trusted by top players across F&B, Fashion, Travel, and Wellness
Soundbox Audio Ads on Paytm
Soundbox Audio Ads turn everyday offline transactions into powerful brand moments. With 11.7 Mn+ Soundbox devices deployed across India, brands can now reach both the merchant and customer the moment a payment is made without the need for screen time.
- Delivered at the exact moment of payment, in-store
- No screen fatigue, just clear brand messaging
- From kirana stores to cafés to salons
- Boosts awareness even without digital engagement
Deals Ads on Paytm
Paytm Deals & Hot Offers are high-conversion ad formats designed to attract value-seeking users with irresistible offers. Hosted on a dedicated “Deals” section within the app, these units enable users to discover, engage, and redeem offers across top brands using cashback points, vouchers, or direct purchase links. Perfect for flash sales, category pushes, or repeat purchase triggers these placements deliver both scale and sales.
- 20Mn+ Monthly Deal Page Visitors – High-intent users actively seeking value
- Engages Tier 2–4 Users – 54% of shoppers in smaller cities look for instant deals
- Boosts LTV & Repeat Transactions – Drives incremental growth and retention
- Partnered by 400+ Brands – Across F&B, Fashion, Travel, Wellness & Electronics
OTT Ads on Paytm
Go beyond the Paytm app and connect with high-intent audiences across trusted OTT platforms and premium publisher networks. With Paytm’s Data-as-a-Service (DAAS) model, you can personalize messaging using Paytm’s rich transaction-backed insights even outside the Paytm ecosystem. Whether it’s regional OTTs, news apps, utility platforms, or entertainment apps, your brand stays top-of-mind across channels your audience frequents.
- Backed by Paytm Data Signals – Target audiences with proven purchase intent
- Premium Inventory Access – YouTube, Zee5, MX Player, Cricbuzz, NDTV & more
- Multi-Format Delivery – Display, Video, Native & Interstitials across platforms
- Maximized Efficiency – Deliver personalized ads with better ROI using DAAS
Know Your Audience
The Paytm Consumer Universe
Gender Ratio
Age Split
Average user ages are well-distributed among these segments.
30 Yrs
Avg Age of Users
50%
Have 4+ in Household
Unlock deterministic insights with category-first cohorts based on verified transaction history.
30+
Trusted ClientsNextCrest x Paytm: Amplify Your Brand's Commerce Impact
As Paytm’s official advertising partner, NextCrest delivers:
2,000+ Brands Trust NextCrest For Their Ad Strategy.
Exclusive Paytm Partnership
Tailored Campaigns
ROI-Focused Execution
End-to-End Support
Simplifying Your Advertising Journey
From Ideation to Execution, We’ve Got You Covered:
Case Studies
Case Studies: Successful Zepto Ad Campaigns
Success Stories from Our Clients
FAQ Section
Your Questions, Answered
Paytm Advertising is a suite of media solutions that leverage Paytm’s commerce data and user touchpoints to drive brand outcomes across the funnel – from awareness to conversions.
NextCrest offers exclusive access to Paytm’s media properties and builds personalized campaign strategies for top-performing results.
Click on "Start Your Campaign" or connect with our media expert. We'll take it from there.
We offer end-to-end tracking through real-time analytics, reporting dashboards, and cohort-level attribution.
