Connecting with Mumbai’s Diverse Audience Mumbai, a city teeming with life and diversity, presents a unique challenge for brands aiming to connect with its varied audience. The rise of hyperlocal marketing has provided a solution, allowing businesses to engage with consumers on a more personal level. Zepto has emerged as a leader in this space, […]
Understanding the Impact of INDmoney’s Zepto Ads Campaign INDmoney’s recent Zepto Ads campaign achieved 13.3 million impressions and over 3,400 signups, a remarkable feat in the Banking, Financial Services, and Insurance (BFSI) sector. This campaign stands out as a case study for contextual reach, showing marketers the power of delivering highly relevant content in the […]
In the competitive world of higher education, reaching qualified students at scale is both a challenge and an opportunity. Manipal University embraced this challenge by strategically using Paytm Ads to double its application numbers, especially from Tier-1 and Tier-2 cities. This success story highlights how targeted digital marketing can deliver measurable outcomes. Understanding the Audience: […]
In the financial services (FinServ) sector, advertising is often measured by Return on Ad Spend (ROAS). While ROAS shows short-term efficiency, it doesn’t reflect long-term customer value. That’s where Zepto Ads combined with a Customer Lifetime Value (CLV) approach can drive lasting impact and smarter Return on Investment (ROI). The Limitations of ROAS in Financial […]
Unlocking the Power of Blinkit Ads in Instant Commerce In today’s fast-moving digital landscape, Blinkit ad offer a competitive edge to brands aiming to tap into the growing world of instant commerce. With consumers demanding faster delivery and immediate gratification, Blinkit provides a powerful advertising platform that reaches users during peak buying moments. This blog […]
